Mobile technology – the next big thing for your small business

When it comes to technology, people are becoming more welcoming to change than ever before. At the speed that technology is growing, businesses of all sizes need to stay on top of the latest developments if they want to prosper.

One topic that is soaring in the market at the moment is mobile, and you should be asking yourself:  “How can mobile apps help me grow my small business?”.
More and more forward thinking businesses are taking advantage of mobile apps to improve their business and we can clearly see why.

Here are some interesting ways a mobile app can benefit your business:

  • Increase your income. No doubt, two of the biggest and most important factors for most business owners, sales and cash. A mobile app for your company creates a whole new channel of income. Not only can you earn from people buying the application, there are so many in app opportunities, such as upselling, advertising and add-on functionalities.
  • Bring in new customers. As people spend more and more time on the move and on their mobile devices, having an easy-to-use application at their fingertips is bound to increase interaction. Having a mobile app can help your customers save time and engage more with your business – sounds like a win-win to us.
  • Improve your customer service. In a business world where things are becoming less about prices and more about customer experience, this one is a biggy. When people find it easier to engage with you, they appreciate your services more. A mobile app makes you as a company more accessible to your customers and gives you an opportunity to show them just how great your customer service can be. Even after hours, the app can assist a customer in many ways, such as a help section or access to their important personal information.
  • Market your brand. A mobile app can boost your brand in multiple ways. Your app icon is clearly visible on your customers phone screen, which helps your logo become a recognisable image and makes it hard for them to forget you. It can be easily integrated into all of your social media platforms, which increases the amount of people that get sight of your business and can change the way people think about your company. This makes it so easy for people to share your app, review your customer service and create publicity for you.

Since we are in the financial industry, we definitely have a few favourites. The Xero and Receipt Bank apps demonstrate exactly how making your business mobile can be beneficial in so many ways. Everything you need to keep your finances up to date at the simple touch of a button. Simple, effective, secure and great for business – mobile apps are the future of growing your business.