Tech Trends to Better Your Business
Technology today is advancing so fast, that if you don’t keep up to date, it’s likely you will fall far behind. This has never been truer than it currently is in the business world. The ways of marketing, trading and providing services have changed exponentially over the last 10 years as people make use of technology to enhance their businesses.
We are big fans of staying tech savvy, so here are some new trends that can help better your business.
Internet of Thing (IoT)
In short, this is the concept of connecting any device with an on and off switch to the Internet (and/or to each other). This includes everything from cell phones, washing machines, headphones, lights, watches and almost anything else you can think of.
Companies can create more useful, smarter products that are built on the data they collect from them. The IoT can enable a more seamless business operation and generate more effective business decisions. The data generated from the devices can give businesses so much insight into how the product is used, how often it is used and even what the user may want the product to be like in the future.
By adding this sort of technology to your business, it can help you grow faster and become more efficient; it may even change your business model as whole. The possibilities of innovation are endless.
Machine Learning and Automation
Machine learning is evidently becoming smarter and smarter, pinpointing most liked products, brands and services. The better we can get to know potential customers, the easier it is for us to satisfy their needs and create innovation in business. Automation goes hand-in-hand with this, as new technology enables the automation of some previously human-exclusive tasks.
The concept can be worrying to many as they believe the automation of tasks may decrease job availability for them, but this is not the case at all. Instead, this technology may bring in a new age of human and robotic collaboration and free up valuable time for employees to focus on innovation and user experience in their businesses. As technology rises, so does the need for personal interaction and customised service offerings.
When ATMs were first introduced, initially there was a decrease in the number of staff needed behind the bank tellers. Overall, this reduced the cost of running a bank branch, and this gave them the ability to open up more across the country. The number of branches rose exponentially, creating even more jobs than before.
Read more about the business benefits of artificial intelligence on Information Age.
Smartphones and tablets are quickly becoming the best way to target consumers in many aspects of business. According to Mobile Business Insights, people spend an average of 1.8 hours a day on their smartphones, with 89% of that consisting of mobile app usage (Social Media). With constant access to almost infinite information at the tips of your fingers, integrations are becoming increasingly needed.
There are already so many things a mobile device can do, such as online shopping, financial management, virtual gaming and collaborative apps, but the next level will be even further integrations between physical and digital realities. Making your mobile application as digitally evolved as possible will put you ahead of the game.
Yes, of course, the cloud. There has been a massive increase in the percentage of small companies that have moved their business into the cloud. This desire for cloud storage services, including mobile devices; cloud-based back-up and archiving; and collaborative apps, is constantly increasing. There are many ways that cloud computing can benefit your business.
Data is stored outside of your hardware, this makes upgrades, back –ups and support much easier to manage as it will be someone else’s problem. Instead of paying a once off price for desktop software, cloud software is usually a month to month subscription, helping you budget better. Cloud software can be accessed anytime from anywhere and collaboration is very easy.
For more on how the cloud can benefit your business, check out one of our previous articles: Let’s Talk Cloud.